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A six-year-old kid called Ryan, who reviews toys on YouTube started selling his own brand of toys on Walmart’s 2,500 US stores and site from Monday.

Initiated ‘Ryan’s World’, the range of toys will extend to different retailers in October. Reviewing toys on YouTube has made the six-year-old a millionaire, having earned $11 million from it a year ago.

The star of the YouTube channel Ryan ToysReview, referred to just as Ryan, his last name and location are held a secret, was the eighth best paid YouTuber a year ago and has more than 15 million subscribers.

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Ryan’s six YouTube channels have enchanted kids, frequently drawing more than 1 billion views a month to videos of him playing with toys and responding to them.

His family began recording and posting videos of him in March 2015, the then 3-year-old’s first video showed him opening a Lego box and playing with it.

Ryan is surely a businessman, as the US toy market is underserved since a large toy retailer, Toys ‘R’ US, close the entirety of its 885 stores after going bankrupt — meaning a lot of customers wants toys.

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